The American Customer Satisfaction Index (ACSI) is an organization responsible for surveying customers, asking about their satisfaction after getting a new electronic product. The team uses data from 14,698 customer interviews to analyze the satisfaction of the customer. The report shows customer satisfaction levels for electronic products like personal computers, smartphones, TVs, and other electronic appliances. In the personal computer category, Apple scored a generous 82, a dip of just 1 point from the previous year. The second spot is, unsurprisingly, held by its competitor from Seoul, Samsung with a slightly lower score. Image: ACSI In 2019, Apple topped the list with 83 points, while Samsung was at 81. This year, despite the 0.1% dip in the satisfaction points, Apple held its crown as Samsung’s satisfaction score remained the same as last year. “Both Apple and Samsung have shown high and stable customer satisfaction for the past five years–separated by just a point in all but one of those years. Apple continues to beat the field across the entire customer experience, receiving its highest mark for design. Samsung shines when it comes to value, rating best in class among all PC makers.”, reads the official report.
